New Era is a family-owned company and has been for four generations. Ehrhardt Koch, who founded the company in 1920, was a turn of the century pioneer with the goal of revolutionizing the headwear business.
The early 1990s saw New Era take part in a blockbuster deal that shaped and ensured the future of the company. New Era became the exclusive supplier of on-field caps for Major League Baseball. In 1996, New Era experienced its first brush with fame outside the sports arena, when the company received a special request from celebrated filmmaker Spike Lee for a customized red-coloured New York Yankees cap.
After a ten year hiatus, the National Football League and New Era partnered once again in a game-changing moment that saw the cap company obtain exclusive on-field rights for headwear. Since then, New Era has reinforced its reputation for quality and style by bringing a classic, uniform look to the sidelines. Hot on the heels of the NFL announcement, New Era released one of its most technologically advanced baseball cap yet, known as the Diamond Era cap. Infused with multiple technologies it quickly grew in popularity amongst the players and can now be seen during spring training and select games each season.