howies is an independent active clothing company based in West Wales, owned and run by its employees. We started in 1995, making high quality, lower impact clothing for running, cycling and the outdoors, as well as easy to wear stuff for everyday.
Our award-winning men’s and women’s clothing is ethically produced using organic, recycled or natural fabrics wherever possible. For instance; all our t-shirts, jeans and sweats are made from Oeko-Tex certified organic cotton and our sport base layers are made using the highest quality Merino wool you can find.
Since we started way back in 1995, our goal at howies was to find better, more sustainable ways of running a business.
For us, that means a commitment to using more considered fabrics, as well as manufacturing techniques that do less damage to the environment. That responsibility starts at the design stage and carries through to production; from how our products are delivered to your door, how they perform, then eventually what happens to them when they are no longer wearable.